How To Kill Ideas: We were asked last week by the Disruptive Innovators Network, 'How long should you spend on an idea?'

2019-10-10 09:57:03

"In the early days of Bromford Lab we had a 12 WEEKS MAX rule. If we couldn’t get an idea up and running within that time – it should be killed.

We soon realised the error of our ways. Some ideas need to be timed exactly right. Now we don't so much kill ideas as leave them languishing in the pits of our Exploration Pipeline – waiting for the stars to align."

Ideas are killed by: having a meeting about them, taking it to your manager, suggesting the idea is escalated, asking for a report on it, asking for data on it.

Paul outlines four stages of ideation.

Idea generation, idea selection (by previously defining the important problems that need solving), idea deployment (experiment early), idea extermination (don't let ideas live too long and become zombie projects).

Source: paulitaylor.com

idea ideas killed kill asking long early extermination

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How To Kill Ideas: We were asked last week by the Disruptive Innovators Network, 'How long should you spend on an idea?'

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