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Tax Filing Websites Caught Sending Users' Financial Data to Facebook - ExtremeTech
Filing status, dependent names, adjusted gross income...once it's on any of these three websites, it's likely in Facebook's hands.
”H&R Block, one of the country’s most recognizable tax filing firms, was found using Meta Pixel to obtain users’ health savings account usage data as well as dependents’ college expense information.”
The technology relies on both you (as the user of the website) and the website owner not caring about this risk. In fact your consent is supposed to be taken before the cookie is set.
I’m in support of marketing funnels and advertising dashboards but it should be obvious to visitors that their personal data is being shared to allow your marketing team to measure outcomes.
Source: www.extremetech.com
filing marketing websites tax website data users facebook
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