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Publishers are getting a (brief) reprieve from Apple’s coming ad-pocalypse: Apple now won't kneecap the ad tech industry

Publishers are getting a (brief) reprieve from Apple’s coming ad-pocalypse: Apple now won't kneecap the ad tech industry — for all the good and bad that implies — until early 2021. Publishers should use the extra time to get their data houses in order.

Source: www.niemanlab.org

apple publishers reprieve ad-pocalypse kneecap houses implies brief