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How a simple change - a nudge - is cutting coffee cup waste: A university campus has cut the use of disposable cups by reducing
How a simple change - a nudge - is cutting coffee cup waste: A university campus has cut the use of disposable cups by reducing the cost of all drinks by 25p and charging a fine of 25p per drink to those who don’t bring a reusable cup. Changing from the previous incentive of ‘25p off’ for using a reusable cup to a 25p fine if you didn’t has nudged behaviour in the right direction.
Source: www.bbc.co.uk
25p cup reusable fine nudged cups disposable incentive
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