A New Model for Integrating Behavioral Science and Design. Part of the ‘Nudge turns 10’ issue. A model for being creative with design informed by behavioural science.
“Thaler and Sunstein knew that nudges were a piece of the behavioral change puzzle but not the only piece. So what’s missing?”...
Source: behavioralscientist.org
Phrases of the day: selective exposure, selective perception, principles knowledge, vicarious trial, change agent, and cue-to-action. I’ve been reading Everett Rogers’ book Diffusion of Innovations with a ‘learning lens’ on. I’m fascinated that the adoption of innovations is so analogous to...
Source: amazon.co.uk
How a simple change - a nudge - is cutting coffee cup waste: A university campus has cut the use of disposable cups by reducing the cost of all drinks by 25p and charging a fine of 25p per drink to those who don’t bring a reusable cup. Changing from the previous incentive of ‘25p off’ for using...
Source: bbc.co.uk
Germany to push for carbon price at G20 - BBC News: Germany will use its G20 Presidency to nudge world leaders towards a global price on carbon, say officials.
Source: bbc.co.uk
How to “nudge” smokers to reduce tobacco use? - reduce the nicotine in cigarettes. Now@NEJM: Health problems due to smoking account for 6 million deaths annually and are the leading cause of death worldwide. Despite the dramatic reduction of smoking rates in the past 50 years in the U.S., nearly...
Source: nejm.org