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Factors affecting the uptake of new medicines: a systematic literature review - BMC Health Services Research Lublóy, Ágnes.
"This systematic literature review has provided insights into the factors that affect new drug uptake—primarily, doctors’ scientific orientation, prescribing habits, exposure to pharmaceutical marketing, and interpersonal communication." "Background The successful diffusion of new drugs is crucial...
Source: biomedcentral.com
Phrases of the day: selective exposure, selective perception, principles knowledge, vicarious trial, change agent, and cue-to-action.
Phrases of the day: selective exposure, selective perception, principles knowledge, vicarious trial, change agent, and cue-to-action. I’ve been reading Everett Rogers’ book Diffusion of Innovations with a ‘learning lens’ on. I’m fascinated that the adoption of innovations is so analogous to...
Source: amazon.co.uk
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