Source: who.int
"These [polluter elite] are people who fly most, drive the biggest cars most and live in the biggest homes which they can easily afford to heat, so they tend not to worry if they’re well insulated or not. … They’re also the sort of people who could really afford good insulation and solar panels...
Source: bbc.com
A New Model for Integrating Behavioral Science and Design. Part of the ‘Nudge turns 10’ issue. A model for being creative with design informed by behavioural science.
“Thaler and Sunstein knew that nudges were a piece of the behavioral change puzzle but not the only piece. So what’s missing?”...
Source: behavioralscientist.org
Phrases of the day: selective exposure, selective perception, principles knowledge, vicarious trial, change agent, and cue-to-action. I’ve been reading Everett Rogers’ book Diffusion of Innovations with a ‘learning lens’ on. I’m fascinated that the adoption of innovations is so analogous to...
Source: amazon.co.uk
Good read. Obliquity by John Kay on behavioural economics. "The world is complex, imperfectly known, and our knowledge of it is incomplete, and these things will remain true however much we learn and however much we analyse it." That is why we need to be 'oblique' or muddle through rather than be direct...
Source: amazon.co.uk